It is the dark side of all the power that the analytical tools of the different online platforms that we use in our online strategies offer us.
The abundance of data will be (is) such that the intoxication of it will paralyze decisions and generate mountains of reports full of figures but that do not offer relevant information for the company.
To avoid this, it is necessary to define, for each action bulgaria business email list and at each moment, which metrics are important and focus the work on improving them.
According to a study by the Leapfrog Marketing Institute , 93% of marketers are under much more pressure today to justify the ROI of any action they take than they were just a couple of years ago.
The pressure will increase.
Define ROI for each action and measure it by focusing only on the data that is relevant.
Don't let data intoxicate you.
