In addition, with this BI activity, actions can be designed that complement the original strategy: promotions, offers, peak sales activations and cross-selling techniques, among others.
By analyzing variables offered by Business Intelligence, decisions are made about the vietnam whatsapp mobile phone number list relevance of strategies based on their performance. After a thorough analysis, it is possible to choose the processes that can be improved and those that should be cancelled.
In this way, the waste of time, effort and money is reduced and channeled into campaigns that yield results.
Predicting future opportunities
Based on the data collected, Business Intelligence can conduct forecasts on audience growth, campaign effectiveness or consumer trends , to name a few examples.
Through this predictive behavior, it is possible to recognize future needs in terms of resources, dissemination channels or adoption of new platforms.
This type of analysis, for example, led many brands to adopt Tik Tok as their central channel to the detriment of other platforms, and to the detriment of other platforms that seemed more vigorous,
New adoption trends in 2023
According to figures from the consulting firm Nix , only 37% of companies operate with a model based on the use of data, 27% have successfully adopted the data culture and 73% consider the implementation of BI as a challenge to be met.
As you can see, the implementation of data culture and Business Intelligence is far from universal. However, it is possible to point out a number of trends for this model in the current times.
Extended caution
According to Gartner, IT investment will only grow by 5.3% in 2023. More than one point below global inflation. However, CEOs as a whole believe that the use of data is crucial to having an impact on their sectors.
This caution is required by the current economic situation, the volatility of consumer trends and the ineffectiveness of previous digital marketing campaigns.
For these reasons, Business Intelligence becomes a valuable tool in a context in which companies seek a better quality-price ratio in digital marketing services.
A quality that translates into greater efficiency, more traffic, leads and buyers.
Greater adoption of BI
The only way to understand the effectiveness of Business Intelligence is its implementation.
