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Understand your customers Increase customer satisfaction Building relationships with customers Important points to remember when analyzing customers Defining Customers Understanding customer needs Customer decision-making process Representative methods of customer analysis Segmentation Analysis Decile Analysis RFM analysis CTB analysis How to use tools to manage and analyze customer information Collect and store customer information in a database Analyze customer information with analytical tools Summary: If you want to manage the information required for customer analysis and reflect the results of that analysis in your measures, use "Synergy!" Overview and Benefits of Customer Analytics Customer analysis refers to the use of various methods to analyze information on customers who purchase or use a company's products and services.


Customer-related information includes basic attribute venezuela telegram database information such as gender, age group, and place of residence, as well as purchasing behavior (behavioral history) such as frequency of store visits and purchases. If sales are conducted on a website, information such as purchase date, number of purchases, and purchase history can be collected and accumulated more accurately. Analyzing customer information will clarify what attributes the main target demographic for your company's products has. It will also enable you to explore the needs and issues of your target customers.


Furthermore, by analyzing the purchasing process, you will be able to consider the most appropriate approach and measures. As you can see, customer analysis has many benefits. Purpose of customer analysis A common goal for companies is to increase sales and profits, and customer analysis is useful in that process. Let's take a closer look at the purpose of customer analysis. Understand your customers The first purpose of customer analysis is to clearly grasp the characteristics, needs, and behavior of customers and understand them.