Helpful for increasing EC sales

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" According to the US research firm IDC, international data volume is expected to grow approximately 6,667 times between 2000 and 2020 (see the figure below, "Predicted growth in global digital data volume"). With so much information circulating in the world, if companies are simply promoting the information they want to convey, it will get lost in the crowd and will not reach customers. Companies are now being asked not to simply disseminate information, but to "understand what customers need and then convey that information .


" This is why we believe it is necessary to view information denmark telegram database dissemination from companies as "communication" and work on it. Source: Created by Synergy Marketing based on the report of the Ministry of Internal Affairs and Communications' "ICT Kotozukuri Review Committee" Four points for "communication" In the previous chapter, we explained that communication with customers is two-way. There are four basic points to keep in mind when carrying out such communication. Who (Who will you tell?) When (when to tell) What (What is being communicated?) How (How to communicate) For example, it is important to first focus on the three points of Who, When, and What.


For example, you might say, "For people (Who) who have points and can make good purchases but are about to expire, let's inform them before their points expire (When) to prevent them from forgetting to use them (What)," or, "People who have registered as members (Who) may be worried because they don't know how to use them properly (What), so let's first explain how to use EC (What) immediately after they register (When)," or, "Autumn is the dry season and many people (Who) are likely to be suffering, so let's introduce things to be careful of when caring for your skin (What).