Organic Search: Like a Kid in a Toy Store

[arafatrahman99]

SEMrush's organic research tool has been completely overhauled. First in Alpha, then in Beta, it offers visualization filters that allow you to split hairs in analytical terms . If before you could only have graphical information at the main domain level, today you can have the complete live graph updated in real time also for subdomains , subfolders, individual URLs and even keywords (filtered in a thousand ways).

To achieve a similar cut in the data proposition, the development team understood that a modification of the current organic search tool, however complex, would not have been sufficient to guarantee benefits of reaching overseas chinese consumers in europe stability and above all to offer us all the freedom of movement that we have today.

So it wasn’t an update, but a complete rethinking of the structure. Yes, SEMrush has changed… and now I’ll show you how.

Surface view tabs
Starting from the top we see that, already from the insertion, SEMrush asks us if we want the website to be treated as a main domain, URL or subdomain:


SEMrush Organic Research: New Features from Data Entry
At this point we see the tabs appear that, in order, show us: Overview, Positionings, Positioning Variations, Organic Competitors, Pages with the Most Traffic and Subdomains. The view called up in this way is already much more convenient than in the past, but by entering the individual tabs we see how in reality useful information on several fronts is added to the convenience .


The New Tabs in SEMrush Organic Research Tool
Positions immediately shows the data (exportable in .csv) of improvements, deteriorations, new keys and lost ones. An immediate and deadly glance.