The funnel itself is simply a model that helps simplify a process: this scheme can be used and reinterpreted in different ways to create a lead generation strategy.
Regardless of the means used, the basic concept is the same: the potential customer does not want to waste time or feel cornered.
Prospects instead need to calmly evaluate the solutions and decide on the brand that has demonstrated greater competence, authority and ability to communicate how it will be able to solve their problems or improve their life.
To do this, great dedication and study of the so-called “ buyer personas ” is required: in other words, we must imagine a process of transformation of our client’s identity.
⇨ What are buyer personas and why are they important in digital marketing? Let's find out together!
What is the change that our solution can bring to your daily life? What does our customer finland phone number library aspire to become, thanks to our product or service?
Gamification for Lead Generation
Michael Schrage , an innovation expert at MIT, says that without asking this question, it becomes impossible to produce an effective lead generation strategy.
To see customers as the resources they truly are, the strategic question of design and marketing must shift from “What is the new value of innovation?” to “What does our innovation really ask of customers to become?” and, even better, “Who do we want our customers to become?” These questions shift the focus from extracting value from customers to enhancing and enriching them.
If we have interfaced with the right interlocutors and have managed to convey our idea of transformation , then we will have no problems obtaining results in our lead generation.
The progression through the funnel is thus configured as a real buyer's journey – a path in which we help our lead (or potential customer) to get closer to our products and services thanks to our content and our Unique Selling Proposition .
⇨ How to create a good Unique Selling Proposition for your product or service?
Lead Generation and Demand Generation
If we really want to get the most out of our B2B digital marketing , it is important to develop a complementary strategy to lead generation to generate interest in our product or service: we are talking about Demand Generation .
While often used interchangeably, Lead Generation and Demand Generation are not synonymous .
The goal of demand generation is to attract and generate interest in your target audience, while – as we have already seen – lead generation focuses on convertin
