How does this change affect your ad strategies

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With the arrival of iOS 14, Apple launched its latest privacy initiative: App Tracking Transparency , a new policy that asks the user in a concise and clear way if they agree that an application installed on iOS devices can track their activity with websites and applications they use in order to offer personalized advertising.

With the arrival of Apple's App Tracking Transparency , Facebook will no list of denmark whatsapp phone numbers longer be able to access third-party tracking if the user does not allow tracking.

According to an estimate by various experts, up to 85% of Apple users have denied access to sharing data with applications since the launch of this new measure. It should be noted that this measure does not only apply to Facebook , but to any App that previously had access to data tracking.



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According to technology consultancy IDC , in 2019, 13.9% of mobile devices worldwide used iOS, while the remaining 81.1% used the Android operating system. This means that this change will not affect (for now) the Facebook Ads advertising model on Android devices.