What marketers need to know

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“Gen Alpha is very fluid between the media platforms,” added Dretsch. “They’re born into this universe of digital content, but they often prefer traditional media formats like television where they can watch a big screen. They will switch back and forth between traditional and digital media platforms so fluidly, they don’t perceive differences in the types of content that they’re viewing.”


You’ll need to level-up your video content creation capabilities, because chinese student data that’s how Generation Alpha prefers to receive their information. While Generation Alpha is very comfortable with short-form video, they’re also open to and even seek out longer-form informational or entertainment-based video content.

The takeaway, then, is once again about authenticity and relationships. TikTok can entertain and inform, but as a shorter-form platform, it isn’t as well-suited to building those deeper, long-term relationships and connections, at least not in a single interaction or piece of content.