What is B2B and how does your marketing impact your company's sales? B2B and B2C are two acronyms that hide profound differences. B2B Marketing stands for Business to Business, and is structurally different from B2C (Business to Consumer) Marketing, and the core of this diversity lies in your end customer's purchasing criteria.
It all depends on your company's market segmentation, that is, where it operates, how it operates, what it sells and to whom it sells. In today's content, we will explain a little more about market segmentation, but mainly fax lists what B2B is and how it differs from B2C. Read with us and understand better, let's go!
What is B2B?
What is B2B?
But what is B2B after all? as the relationship in which a company sells products and/or services to other companies. Now, to present the difference, on the other hand, B2C is defined as the sale of a company to an end consumer who generally uses it for personal purposes.
In reality, even in corporate marketing as in B2C, there are real people who buy, only their motivations – and motivational levers – are different. Before we move on to the details of B2B and its differences in relation to B2C, let's clarify the definition of market segmentation, which we mentioned in the introduction.
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