How to design and implement an efficient loyalty program?

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A good loyalty program goes beyond the “action vs. reward” stereotype. It follows a strategic and sustainable logic, benefiting both the customer and the company.

After all, distributing freebies and discounts indiscriminately can jeopardize the financial health of the business. And we know very well that a company without solidity can go bankrupt and, therefore, leave its customers helpless.

Therefore, it is essential to structure the b2b email list program intelligently, ensuring that it is attractive and, at the same time, advantageous for both parties. Below, we present the essential steps to create and implement a truly efficient program.

“The full potential of sharing value through rewards is only achieved when customers become sustainably loyal.” (O'Brien & Jones, 1995)

Set goals and objectives
First of all, it is essential to be clear about what the company wants to achieve with the loyalty program.

The focus may be on increasing customer retention, raising the average ticket, encouraging repeat purchases or differentiating yourself from the competition.

With well-defined objectives, it becomes easier to structure rewards and monitor results.