Google will prioritize AI-driven ads over organic search

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Google appears to be planning to prioritize AI-driven ads over organic search results. Google speakers at the Marketing Live conference demonstrated how AI Overviews technology will enable rich media shopping ads to push organic search results to gain more user attention.

Google Marketing Live showcased the use of dentist data user search queries and AI Overviews content to create interactive shopping ads that have the potential to move organic results even lower, suggesting that Google is focused on opening up new opportunities for business through a more aggressive use of paid ad formats and integrating AI into advertising strategies.

This shift could have significant impacts on the way users interact with search results and how businesses communicate with their customers through the Google platform.

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