man questioningAfter-sales is the set of actions and strategies carried out by a company after a sale is completed, with the aim of ensuring customer satisfaction, resolving possible problems and strengthening the relationship between the consumer and the brand .
This is a fundamental step for companies that fax lists customer experience as a way of building loyalty. While many companies focus solely on making more transactions, those that implement effective after-sales service are able to build customer loyalty and turn them into business promoters.
Practical examples of after-sales actions include:
Sending thank you and purchase confirmation emails.
Offering customer support to clarify doubts about the product or service.
Monitoring the delivery process and sending updates.
Request for feedback on the shopping experience.
Presentation of personalized offers or loyalty programs.
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