Understanding and How to Create a Cornerstone Content Strategy

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Content pillar or cornerstone content is a concept used in Search Engine Optimization (SEO) strategies to determine the main topic on a website. This content is a page or section of a website that contains quality information and has high relevance to the main topic of the site. How to create good and correct cornerstone content for SEO strategies? Check out our review below.

Cornerstone Content SEO Type
In general, there are several types of cornerstone content created in an SEO strategy:

1. The Guide
The “guide” type of content pillar will give the audience a comprehensive rcs database overview and everything the audience needs to know about a particular subject. Some of this content is evergreen and easy to understand for beginners who are learning a topic.

2. The What Is
As the name suggests, “the what is” content attempts to describe, define, and explain a topic in depth in order to answer audience questions.

This strategy can be helpful if you are targeting a beginner audience by introducing the topic and providing in-depth sub-topics. If the discussion is quite complex, you can break the theme or sub-topic into several segments.