Disengaged or uninterested contacts

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CRMs typically include dozens or even hundreds of third-party applications and integrations. These integrations complement your CRM software or help you access familiar features and tools from within your CRM dashboard.

We invite you to visit thePipedrive Marketplace to learn about the types of contact management tools and apps available. One example is the integrationPipedrive-Surfe , which allows you to connect Pipedrive and LinkedIn to keep your contact information accurate.



How to get the most out of your contact management binance data strategy
Whether you decide to use a contact management tool or CRM software, here are three things you can do to improve your contact management strategy:

1. Clean your data
Poor data will cause more problems than benefits when it comes to your sales and marketing efforts. What's not useful is discarded. That's why it's crucial to keep your database clean and consistent.

Take some time every month or so to check that your data is valid. Look for the following:

Contacts with duplicate leads that have not been updated for some time




Irregular data

Many CRMs (and some contact management systems) provide features and integrations to help you manage your contact information. For example, Pipedrive has the Merge Duplicates feature , which allows you to keep your database clean without having to manually search through your contact list.

2. Organize and segment your contacts' information
Organizing your contacts into specific buyer personas allows you to assign them content that's more likely to convert. There are four main types of segmentation:

Geographic segmentation . Refers to separating customers into groups based on their physical location.


Demographic segmentation . This refers to dividing into segments based on age, gender, sex, income, and so on.


Psychographic segmentation . Refers to segmenting groups according to their beliefs and values.


Behavioral segmentation . Refers to segmenting groups based on their interactions and purchasing habits.

Choose the sales performance indicators that are important to your brand and product, then identify the key segments that deliver the most value. Create 360° customer profiles for each segment and tag your customers accordingly in your CRM.