Web Writer for Tech Companies: Join a Content Factory

[aktAkterSabiha10]

For those who already work or would like to work as web writers alongside tech companies , 2021 is a good year. Despite the earthquake of the pandemic, the latest data from Anitec-Assinform, in recording a slight decline in the Italian digital market, confirm that it is still a huge market, exceeding 70 billion euros . This means that it requires a massive amount of content for all stakeholders who, in various capacities, belong to this supply chain. A supply chain that Digital360 , a leading company in the B2B (Business to Business) exchange of solutions offered by tech companies, knows well. In fact, through its business unit dedicated to Demand Generation , it supports vendors, software houses, system integrators and startups in the development of advanced marketing and communication activities. And for this reason it is constantly looking for web writers to include in its content factory together with whom to respond to the inexhaustible demand for data and information relating to the digital market.


Who is the web writer who collaborates with Digital360 aimed at?
For a web writer who deals with technologies, joining a “content factory” can be one of the australia telegram data most stimulating experiences from a professional point of view. Especially if the factory in question is called Digital360 which, for example, with its network of online newspapers is today the point of reference in Italy for issues concerning digital transformation . There is, therefore, no technological novelty or product and process innovation that does not pass the scrutiny of the Group to be analyzed, proposed and discussed for the benefit of a strict and competent public. The web writer, in fact, addresses managers, professionals, c-level and corporate figures, trying to communicate the innovations that, in their respective fields, are of greatest interest to them. This translates into having to be constantly updated, as well as in the ability to offer valuable content , unique in their kind and qualitatively high.




What it means for a web writer to operate in the B2B market
Writing as a web writer specialized in the tech world for a company like Digital360 means, as anticipated, operating in the B2B market . It therefore coincides with creating posts, articles, guides, infographics, white papers that help organizations to know and choose the best solutions with which to optimize the various business processes through their wise digitalization. Unlike B2C (Business to Consumer), in which the search for users' IT devices and tools focuses on the impact of their use in private life, in B2B you have to answer questions about productivity , efficiency , savings , measurement of objectives and all those competitive levers that can be influenced through a conscious use of technology. The web writer, therefore, must draw on multiple sources that are those normally used by data journalism and brand journalism , managing to select them from the vast pool of the Internet and cross-referencing them with those that come from the same digital suppliers.