The future of B2B sales facing a new Millennial / Gen Zer decision-maker.

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Historically, a good technical-personal relationship between sales (supplier) and purchases (client) has been the main component of a client's trust and permanence in the supplier in the B2B or Industrial world. Little by little, new generational profiles born after 1980 (Millennials) and after 1990 (Gen Zers) are gradually joining the decision-making jamaica phone number library process and the relationship in the B2B world. All this is beginning to condition the future of B2B Sales in the face of a new Millennial / Gen Zer decision-maker who is already deciding and influencing your company with their new habits. Opportunity or threat?



All the trust and confidence earned over years of relationship and trust can start all over again in a matter of seconds, so you have to know how to read it and prepare in advance. First, with a new relational model based on customer experience and second, by aligning the dynamics of sales teams with the dynamics of marketing teams.

Based on our experiences at BtrueB working as part-time CMOs with these profiles in different projects, we can say that the characteristics and habits that these new generations are bringing to the table below (yes, this is the verb we want to use). In addition, in parallel, we propose challenges for the future of B2B Sales in any B2B or Industrial company.