What is a CRM and why you should use it in your business

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mehadihasan123
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Joined: Mon Dec 09, 2024 5:47 am

What is a CRM and why you should use it in your business

Post by mehadihasan123 »

If you own a business, you've probably heard of the term CRM. This tool is essential for scaling a business, as it helps you in many ways--generate more sales, optimize your time, and generally increase customer satisfaction.

A CRM is a software that makes your day-to-day business much easier. So let's take a look at everything it can do for you and explore how to implement a CRM in your company.

What is CRM software?
Literally, a CRM is a Customer kuwait phone number material Relationship Manager . It is a tool made specifically to manage the relationship with your customers and potential prospects. A CRM software is used to sell more, close new deals, and also keep track of existing customers.

A CRM is designed to create a customer portfolio (a database of your contacts) and consists of a series of tools that facilitate the process of acquisition, sales and service.

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Database of your contacts
Typically, a CRM for sales agents will include a contact list. You can store all the data of potential customers and prospects in it, just like you do on your mobile phone. But unlike a simple contact list, a CRM provides you with communication tools.

Some CRMs allow you to send messages directly to your contacts, or open a WhatsApp conversation with a couple of clicks. For example, at Vendomia we have a ton of options to manage your contacts:

You can send messages directly
You can tag and classify contacts thoroughly
You can find out if a contact is a customer, supplier, or more
You can see everything associated with it (invoices, projects, etc.)
Calendar of activities with clients
In addition to having a database of your clients, in a CRM you can also find a calendar where you can write down activities during the day.

Activities vary for each company, but typically represent events, meetings, calls, or individual tasks pending completion.

The idea of ​​a CRM is that you have a series of actions to perform during the day, and you can track each contact by seeing all the activities associated with it.

ERP vs CRM
It should be noted that a CRM is not an ERP, but rather part of one. ERPs are all-in-one software for businesses, which integrate everything from contact management to projects and accounting.

You could say that CRM is the part specialized in sales and generating clients. And while a CRM can incorporate several additional elements to make day-to-day life easier, an ERP is considered much more comprehensive and complete.
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