The offer in your retargeting ad should match the user's intent

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For Cart Abandoners: Show the exact items they left behind, highlight urgency ("Still thinking about it?"), offer a small incentive (e.g., free shipping, 5% off) if appropriate. Use Dynamic Product Ads (DPAs).
For Product Page Viewers: Show the specific product they viewed, highlight key benefits, address common objections, or show testimonials for that product.
For Service Page Viewers: Focus on the specific service's benefits, offer a case study or a free consultation.
For Blog Readers: Show a relevant offer that aligns with the blog topic (e.g., a related lead magnet, a product that solves the problem discussed).
For Video Viewers: Reference the video ("Enjoyed our demo? Here's the next step!").
For Past Purchasers: Cross-sell complementary products, upsell to a premium version, or promote a loyalty program.
Dynamic Product Ads (DPAs): Automated, highly effective new zealand mobile number list for e-commerce. They automatically pull products from your catalog and show them to users who have viewed those specific items on your site.
3. Strategic Offerings:

Low-Intent Browsers: A helpful content piece, a discount for first-time buyers, or a free guide.
High-Intent (Cart Abandoners): Free shipping, a small percentage off, a reminder of benefits, or urgency.
Existing Customers: Loyalty program benefits, exclusive early access, or a discount on a related purchase.
4. Frequency Capping:

Avoid Ad Fatigue: Don't bombard users with the same ad repeatedly. This can annoy them and lead to "ad blindness."
Set Limits: Implement frequency caps within your ad platforms (e.g., "show this ad no more than 3-5 times per week to each user in this audience").
Rotate Creatives: Continuously introduce new ad creatives (images, videos, copy) to keep your ads fresh, even within the same audience.
5. Time-Based Retargeting (Recency Matters):