In traditional marketing, the need to work together with the sales department was never considered, because each one worked on their projects independently, but with the rise of online marketing , this situation has taken a 360º turn and the need to work in a coordinated manner to achieve the objectives set by the organization is beginning to be valued.
And reality has shown that integrating both departments can improve ROI by 20%. Even so, many companies are still reluctant to do so and continue to keep the departments independent, thereby losing opportunities in online iran telegram datamarketing. Do you want to know how to avoid losses? Keep reading!
Why it is important to align Marketing and Sales areas
When we are fully immersed in online marketing, we have to start from scratch, that is, forget everything we did in the past and focus on the present and the future. Thanks to new technologies, we can make the integration between both departments as fluid as possible. How? If there is only an atmosphere of rivalry that seems impossible to fight.
Let's imagine that we are dealing with a company that has a marketing department made up of 5 or 6 people and a sales department that has 10 sales advisors and we try to promote collaborative work between both areas and we find obstacles, since some believe that their tasks have nothing to do with those of their colleagues or that they even believe that some are superior to others.
More than rivals on the field, they are teammates and must know that for both their top priority is: generating leads, converting new clients and building their loyalty to achieve common success in the company.
To do this, both parties must have a very good understanding of the sales and purchase processes , which are currently separate from each other, since today's consumer is informed long before having the need to purchase a product and/or service and no longer needs to go out on the street to compare prices, features or benefits. The Internet has become the driving force of user needs, so through digital marketing both areas must be more united than ever.
