As a main point we have the meaning that explains itself:
B2B: Business to Business
B2C: Business to Customers
B2B and B2C differences
Among the main differences between B2B and B2C are the following:
In B2B, it will be a group of people from a company who gambling data usa phone number will make the purchasing decision, in B2C, it is only one person.
B2B sales are large-scale, while B2C sales are consumer-oriented.
B2B marketing seeks to meet specific needs, B2C marketing seeks to meet basic needs.
B2B focuses on achieving long-term goals; B2C focuses on quick and immediate results.
For B2B, communication is rational and polite, using expert and detailed language, focusing on logic and features. On the other hand, for B2C, messages appeal to the emotional, focusing on desires and benefits.
B2B and B2C examples
In the B2B market, a group of people from the company will make the purchasing decision (from the marketing department, finance, management, etc.), so the process can last months or years. This will be subject to tenders, costs, company needs, among others.
For a good B2B marketing strategy, consider that your communication messages must be rational, with expert language, detailed and with constant support.
Rely on downloadable content, email marketing lasting at least 6 months, demos and advice from your sales team to facilitate the purchasing decision.
Is your company B2B and still following a traditional strategy?
According to Hubspot, 50% of B2B companies have moved their traditional processes to digital terrain, obtaining positive results in their development.
To do this, you could hold digital forums or webinars with your experts and other industry partners or clients. This will make you a reference in your field and will give you a greater brand reputation.
On the other hand, for the B2C market your focus should be on the emotional, the sales price and promotions .
The purchasing process in this sector is much faster, even in minutes, so having simple language will help you appeal to their decision .
An example of a B2C strategy is what Amazon does on its platform and app. It appeals to our emotions, to our impulse to buy, and creates attractive offers through algorithms on all social networks.
Make sure to review these points before creating your digital marketing strategies.
By the way, do you already have one?
