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If you're looking for an alternative to the popular email client Outlook, you may have wondered whether you can use Gmail instead. Gmail and Outlook are two of the most widely used email platforms in the world, and both offer a variety of features and functions that can meet the needs of any user ...

What do companies that want to reach potential customers, brands that require online visibility, events that need promotion to attract more participants, organizations looking to increase their membership or receive donations have in common? They all need to communicate with their audience ...

Contents:
Develop Content What do different generations prefer?
# Reputation or recommendations from colleagues?
We always say that the marketing field is changing, dynamic, shifting . Well, based on a study carried out by The Economist Group in association with the communications company Peppercom ...

Everything you need to know about Customer Management
Contents:
What is Customer Management?
Reasons why proper customer management is important for your business and/or brand
Stages in Customer Management
Customer Retention: What is it and Why is it Key to Customer Management?
Retaining Customers ...

Strategies-to-Maximize-ROI-of-Technology-Companies-scaled
Contents:
Importance of marketing ROI in the context of technology companies
Challenges to maximizing marketing ROI
Aim to achieve significant ROI through digital marketing
Digital Marketing Investment Analysis
Strategies to Increase Return ...

Direct mail is an effective marketing strategy that involves sending promotional or informational material via postal mail. Despite the growth of digital marketing, direct mail remains a valuable tool for reaching customers in a direct and personalized way. One of the most important considerations ...

In the digital age we live in, email has become an indispensable tool for personal and professional communication . Gmail, Google's email service, is one of the most popular and widely used email services around the world. But what happens if you decide to create many Gmail accounts? In this article ...

Competitor analysis. If our product or service, as is the case for hotels, is highly influenced by the movements of the competition, it is important that we monitor it. We must determine what their positioning strategies are and where they are allocating their resources, so that we can be more ...

Renzo Salvador
Wordpress & SEO Manager
April 7, 2016
Airbnb has been very successful, to say the least. Of course, an innovative business model has been a big factor, but a great user experience has played a big part.

While travel brands have generally been slow to adapt to the Web, brands like ...

Andres Romero
CEO and Project Manager
February 11, 2016
Barry Sternlicht, founder and former CEO of Starwood Hotels & Resorts and current CEO of Starwood Capital (operator of 1 Hotels and Baccarat Hotel & Resorts), offered his analysis of why Marriott International is acquiring Starwood Hotels ...